Who is behind traffic? Where it comes from and where it disappeared

Hi everyone. In this article, I’d like to talk about the traffic issue in the market, merchants, and the rates offered on different panels and platforms.

Traffic is the main resource

First, I’d like to talk about traffic. Traffic is the main resource in our line of work, because that’s how we make money. The more traffic we process, the more we earn.

And this is exactly where the percentage becomes less important, which you need to remember and understand. If you’re getting 7% overall, you’re unlikely to receive a large flow of traffic. But if you’re getting 5% overall, you can already receive a good flow of traffic and, as a result, earn more.

What role the merchant actually plays

A merchant is essentially the main supplier of traffic. A merchant is a gaming platform where players make deposits and withdrawals, and we are the ones processing those deposits and withdrawals.

For us, their deposits are PayIn, while withdrawals are Payouts.

Why there are so few Payouts

You’ve probably often faced problems with Payouts on different platforms. The thing is, in gambling, people often lose their money, which means there are fewer withdrawals.

How the traffic chain actually works

1. Initially, a platform or dashboard contacts a merchant, whether it’s some popular gaming platform or another one, tells them that they are ready to process traffic, and sends them their terms.
2. Then the merchant starts integrating the platform, and there are long negotiations.
3. After, hopefully, one or two months, at least some traffic finally starts coming in.

Why rates for traders keep going down

Quite often, the merchant refuses to accept normal and reasonable rates because there are already companies in the market that have sold their solutions below the market price. Because of this, traders’ rates become lower, and normal platforms receive less traffic.

New platforms appear that try to sell themselves cheaper, and because of these people who are basically selling themselves for next to nothing, normal platforms are forced to reduce their percentages just to get at least some traffic.

Two options for a platform

At this point, a platform has two options, just like a trader does:

• wait for new merchants to connect to the platform and for the traffic volume to increase;
• or reduce the rates for traders as well as its own rates and go to the merchant and sell its solution for next to nothing.

Conclusion

How traffic reaches a trader in the first place is covered in the earlier breakdown — how traffic works, who manages it, and who can actually regulate it.